You’ve probably noticed a shift toward skincare minimalism. People are tired of vigorous regimens that break the bank and require long recovery times and produce lackluster results. Modern aesthetic patients are on the lookout for non-surgical cosmetic procedures like chemical peels and microdermabrasion that treat their problem areas at more economical price points. As patients fill up appointment books again, minimally invasive cosmetic procedures seem to be satisfying what many have been craving after more than a year of lockdown. How are you meeting this increasing demand?
Out With The Overdone
The “frozen face” and caricature-like lips were starting to fall out of vogue before the onset of COVID-19. Then the pandemic forced many people to live with gray hair and become reacquainted with what they really look like once the injectables wore off. Today, patients are hanging onto their uniqueness, putting an end to the overdone look. They are requesting minimally invasive treatments with natural-looking enhancements, rather than radical alterations. They also want to feel safe. Surviving a pandemic is scary enough, so eliminating risk and recovery time is another box checked by minimally invasive cosmetic procedures.
It’s important to consider these preferences when examining your arsenal of services. You probably want to grow, but that doesn’t mean every non-surgical device is right for your practice and patients. As a starting point, we compiled a current list of the most requested minimally invasive cosmetic procedures to consider for your practice if you aren’t offering them already.
2023’s 6 Most Requested Minimally Invasive Cosmetic Procedures
It’s unsurprising that patients are requesting professional facials after DIY quarantine versions made from pantry items that just aren’t the same. Technological advances have likened facials in medical spas and clinics to a non-invasive facelift. The process typically involves cleansing, exfoliation, extractions, massaging, and moisturizing. Treatments are generally administered by a board-certified dermatologist or licensed aesthetician. Facials are ideal for patients who are dehydrated, sun-damaged, acne-prone, or want to rectify aging.
The best cosmetic equipment for facials is quiet, modern, high-quality, and multifunctional. Every practice should have a facial machine that provides several minimally invasive cosmetic procedures in one device to offer that much-needed variety and customization for patients. The latest aesthetic technology generally follows the same steps as a classic facial, but incorporates enhanced treatments such as microcurrents, ultrasound, radio waves, and oxygen infusion to firm and lift the skin with immediate results and no downtime. Investing in a multifunctional machine that has treatments that can work together or independently is the perfect way to streamline your equipment, storage, maintenance, and time – saving you money in the long run.
LASER HAIR REMOVAL
Laser hair removal is leading patients everywhere to get rid of their razors and waxing strips in favor of a more permanent solution. This relatively painless procedure involves blasting the hair follicles with pulses of laser light which inhibits future growth. The treatment is administered by pressing a handheld laser instrument to the skin and can be used successfully on almost all skin types. After a few sessions, patients can expect any hair that reappears to be lighter in color, finer in texture, and much slower to regrow.
Common features in laser hair removal systems include various spot sizes, wavelengths, and contact cooling to protect the surface of the skin. High-quality lasers can handle nonstop daily use, making their running costs low. Patient safety is the most important part of providing laser treatments and proper training is imperative. Practitioners need a broad understanding of different skin types and hair growth patterns to choose the right machine for each patient – especially for their usual clientele. Licensing requirements for laser hair removal providers are at the discretion of each state, so you want to make sure you understand the regulations. Investing in laser hair removal devices with excellent technology and training can be fruitful, especially because it’s one of the most popular minimally invasive cosmetic procedures.
Injectable neuromodulators and dermal fillers are consistently the top-requested minimally invasive cosmetic procedures. Injectable fillers can create smoother, tightened skin by weakening the muscles that contract and cause wrinkles. With the right amount used in the right locations, injectables provide gorgeous results that help patients look younger, but not unnatural or frozen, with no recovery necessary. The procedure also has useful applications beyond facial esthetics, it can treat migraine headaches and excessive sweating. Dermal fillers are smooth gels used to bring volume to the face and ease wrinkles. Both treatments are delivered via injection and only take a few minutes to administer.
Any practice can make significant profits by adding injectables and fillers to its list of services. There is no large device to buy, and the equipment needed to perform these treatments is not expensive. The primary cost comes from the actual pharmaceutical products. Both these procedures, when done correctly, will look natural, so it’s important to invest in training.
Laser tattoo removal is becoming an important part of every aesthetic practice thanks to the estimated 50 percent of Americans with tattoo regret. Laser tattoo removal devices work by using highly concentrated light waves to break down ink pigments in the skin, which are then cleared away by the body’s immune system. Q-switched lasers are largely considered the most effective and widely used. The most common type is the Nd:Yag laser with versatile wavelength settings perfect for removing various shades of tattoo ink. The number of minimally invasive treatments depends on the size of the tattoo and the patient’s skin tone.
When shopping for the right tattoo removal laser, look for devices that treat a range of pigmentary conditions in addition to tattoos, such as scars, birthmarks, moles, and even skin rejuvenation, to get the most bang for the buck. As one of the most in-demand minimally invasive cosmetic procedures, laser tattoo removal could not only increase your profits but can expand your clientele base.
Microneedling is a minimally invasive cosmetic procedure that is safe for all skin types and tones. During the treatment, a handheld device, often a pen or roller, is used to prick the skin with fine needles to create controlled micro-injuries. This action triggers the body to create new collagen and elastin to heal these tiny injuries, while softening the signs of aging, fading acne scars, minimizing pores, and treating stretch marks. Radiofrequency microneedling, also called RF, is another popular approach combining ultra fine needles with radiofrequency energy to enhance the skin rejuvenation process. Radiofrequency penetrates deeper into the skin for quicker results, compared to standard microneedling.
Microneedling is typically performed by plastic surgeons, dermatologists, and certified practitioners who receive specialized training. The service is considered a great investment because of its versatility in the fight against aging for every skin type and color. Patients like it because it’s virtually pain-free with little to no downtime.
The last decade has seen significant advances in the field of body sculpting and non-surgical cosmetic procedures. Body sculpting refers to the removal of excess fat using different cosmetic techniques. Now that people are venturing out and being seen below the shoulders of a computer screen, there is an even greater emphasis on whole-body care. Patients who may have traditionally opted for liposuction or similar surgical procedures are now turning to less invasive body sculpting options, such as high-intensity focused ultrasound, cryoliplysis (freezing away fat cells), targeted heat from lasers, and radiofrequency treatments. Each device essentially works the same way by targeting and destroying fat, which the body’s lymphatic system then filters away. However, non-surgical techniques won’t provide the same results as a more invasive procedure, so it’s important to be upfront with patients.
Some practices that have taken up non-invasive body sculpting procedures report a 60 percent rise in their patient base. It’s worrisome to think about all of the clientele and significant revenue you may miss out on if you don’t offer this type of service. Once your team receives proper device training, it isn‘t difficult to add body sculpting to your practice.
Medicreations’ Minimally Invasive Facial Device: MediSpa
If you’re searching for that one device to bring your practice to the next level, it’s the MediSpa 7-in-1 True Facial Cleanse™. This device technology houses seven powerful non-invasive treatments, including exfoliation, aquapeel extraction, microcurrent, ultrasound, radiofrequency, and oxygen treatments, on one platform, all working together or independently to give patients the best skin of their life. The MediSpa’s customizable facial rejuvenation session is a perfect introductory experience to the transformative power of any esthetician’s repertoire with minimal side effects and no downtime.
MediSpa is the key to better treatments and repeat customers who cannot wait to look in the mirror. And nothing builds trust like exceptional results.
Shopping For Affordable, Minimally Invasive Cosmetic Procedure Devices? Check Out Our Lineup!
Ultimately, the best minimally invasive cosmetic procedures help you reach the goals you have set for your practice. That’s where we have a part to play in propelling you forward with top-of-class technology. We manufacture medical-grade aesthetic devices to help practitioners make people look and feel amazing.If the MediSpa True Facial Cleanse™ piqued your interest, check out our full suite of affordably priced devices. Every Medicreations device is built in an FDA-compliant and audited U.S.-based facility by a team of expert technicians. All of our equipment comes with complimentary training sessions and a two-year standard warranty, twice as long as most brands. Whether it’s for the spa or operating room, we build affordable, reliable cosmetic devices meant to be used.