Investing in a new medical device for your practice is exciting, but the real challenge begins with generating returns. If you’re managing your own marketing in addition to seeing clients, you need strategies that deliver results without overwhelming your schedule. Here are four proven approaches, ranked by their potential impact on your bottom line.

1. Leverage Your Existing Client Base First

Your current patients are your fastest path to ROI. They already know and trust you, making them much more likely to try new treatments than cold prospects. If your new device can help them better reach their skincare goals, then this is the place to start.

Action Steps

• Send a personalized email or text announcing your new device to your patient list
• Offer existing clients a “first access” discount (15-20% off) for the first month
• Schedule brief consultations during their regular appointments to introduce the treatment
• Create a referral incentive: existing clients get $25-50 off when they refer someone who books

2. Document Everything for Social Proof

Before-and-after content is the most powerful marketing tool in esthetic medicine. Your new device should be generating this content from day one.

Action Steps

• Photograph every treatment (with proper consent) using consistent lighting and angles
• Post 2-3 times per week on Instagram showing real results from your new device
• Create short video testimonials with willing clients discussing their experience
• Use your best results in Google My Business posts to capture local search traffic
• Build a dedicated gallery on your website featuring results from this specific device

3. Partner with Local Businesses

Strategic local partnerships can exponentially expand your reach without advertising costs. The key is identifying businesses whose clients naturally overlap with your ideal patients but aren’t direct competitors.

Action Steps

• Connect with nearby salons, spas, and wellness centers to offer their clients exclusive discounts
• Partner with bridal boutiques, offering package deals for wedding parties
• Collaborate with fitness studios and gyms whose clients value aesthetic improvements
• Attend local health and beauty expos with a booth showcasing your new treatment
• Cross-promote with complementary businesses on social media

4. Optimize Your Google Business Profile

Most clients find aesthetic providers through local search, making your Google presence crucial for capturing ready-to-book prospects. Studies show that 76% of people who search for a local business visit within 24 hours.

Action Steps

• Add your new service to your Google Business Profile with detailed descriptions
• Upload high-quality photos of the device and treatment process
• Respond to all reviews promptly and professionally
• Post weekly updates about your new service, including special offers
• Use relevant local keywords in your posts (“laser skin resurfacing [your city]”)
• Encourage satisfied clients to mention the specific treatment in their reviews

Quick Implementation Timeline

Week 1: Launch existing client campaign and begin documenting treatments
Week 2: Set up local business partnerships and optimize Google Business Profile
Week 1: Analyze results and double down on the most effective strategies

The Bottom Line

Focus on one strategy at a time rather than trying to implement all four simultaneously. Start with your existing clients, as they represent the lowest-hanging fruit for quick returns. Once you’re seeing consistent bookings from the first tactic, layer in the others.

Remember, consistency beats perfection. A simple before-and-after post published regularly will outperform an elaborate campaign that you can’t maintain. Your new device is an investment in your practice’s future—these targeted marketing efforts ensure that future arrives as quickly as possible.