Ready to infuse some excitement into your service menu while keeping profitability high?

Device-powered, non-invasive treatments offer a wonderful combination of client satisfaction, repeat visits, and strong margins. These services are smart additions for your practice—whether you’re an esthetician, dermatologist, plastic surgeon, or medspa owner—and they keep your practice busy and thriving in the growing aesthetic market.

1. Laser & Energy-based Treatments

From hair reduction to skin tightening and surface rejuvenation, laser and energy-based therapies are among the most profitable offerings. Once the device investment is made, treatment costs are relatively low—and the payoff can be fast. In fact, lasers often recoup their cost in as little as 7–8 months through high-pricing repeated treatments (Skytale Group). Medspas describe lasers as “most profitable margin perspective,” thanks to minimal consumables and flexibility across multiple indications (American Med Spa Association).

2. Laser Hair Removal

Laser hair removal continues to be a high-demand, high-value service in medspas. Treatment packages require multiple sessions, encouraging clients to return—and push up your revenue potential. Profit margins often range between 50% to 85% for hair removal clinics, and annual revenue can reach $180,000–$500,000+, especially in high-volume practices (Advanced Laser Institute). This makes it a staple layout piece in a profitability-focused menu.

3. IPL & Light-Based Skin Rejuvenation

IPL (Intense Pulsed Light) is a versatile and gentle option for pigmentation, redness, acne, and overall rejuvenation. Its adaptability makes it a fantastic year-round service that draws a broad clientele and supports aesthetic practice growth through cross-sell and package strategies (Telehealth Good Faith Exams).

4. Advanced Facials with Device Support

Tech-enhanced facial treatments—think multi-modality facials that cleanse, exfoliate, hydrate, and firm—offer instant results in one pleasant session. They appeal to a wide client base and are excellent for building frequent visits. With relatively low consumables and strong marketing appeal, these treatments can contribute solidly to profitability and client loyalty (Pabau) (InsightAce Analytic).

5. Skin Tightening & Body Contouring

Non-surgical skin tightening and contouring using devices like RF or ultrasound remain among the fastest-growing segments. Clients seeking smoother, firmer skin appreciate visible results without downtime, and these treatments command premium session pricing with great long-term margins—particularly when offered in we-love-this package formats (Future Market Insights).

Why These Device-Based Services Shine

• Strong margins after equipment cost – Low ongoing costs vs. high session pricing.
• Repeatable treatment cycles – Clients returning for follow-ups build steady revenue.
• Flexible, year-round client appeal – From facials to contouring, services suit many skin types and goals.
• Easy to bundle and market – Combining treatments (e.g., IPL + facial) lifts client spend and satisfaction.

Action Steps for Your MedSpa Practice

1. Audit your current offerings – Which device-based services are missing from your mix?
2. Choose your first new addition wisely – Laser hair removal and device-assisted facials are popular, fast ROI candidates.
3. Build value packages – Combine facials, light therapy, and contouring sessions in customizable bundles.
4. Show results visually – Before & after photos and social posts boost client interest and trust.
5. Train your team – Confident staff can recommend and deliver device services effectively while upselling complementary treatments. Don’t neglect your front-of-house staff. They can champion new treatments with clients as well.

Adding advanced device-based treatments is more than a smart business move—it’s a way to delight your clients with results they’ll rave about while keeping your practice thriving. By embracing high-demand, profitable medspa services, you’ll boost revenue, grow loyalty, and set your medspa up as the go-to destination for modern, non-invasive care.